bridge the gap. Trademarks. To capitalize on the goodwill associated with an existing trademark or tradename by using it or a similar mark on new lines of products or services, or on the same products or services in new marketing territories.
Interim financing used to fund the difference between a current loan and a loan to be received in the future, esp. between two long-term loans. See bridge loan under LOAN.
Polaroid test. Trademarks. A judicial test for trademark infringement, analyzing eight factors: (1) strength of the mark, (2) similarity between the marks, (3) proximity of the products’ markets, (4) effects on market expansion (ability to “bridge the gap”), (5) actual confusion, (6) the defendant’s good or bad faith, (7) quality of the products, and (8)